Whole Foods Williamsburg officially opens in one week, and a full list of vendors plus everything else you can expect from the latest output was just released this morning. Considering the location (238 Bedford Ave.) has been under construction for what feels like forever (and still is—Whole Foods is really working down to the wire to get everything up and running) shoppers are eager to peek inside to see if it was worth the wait.
Let’s get to the important part: the vendors. Luke’s Lobster Tail Cart, No. 7 Veggie, East Coast Poke, and local dessert hot spot OddFellows Ice Cream Co. are all setting up shop in the 51,000-square-foot location. But the pièce de résistance is a breakfast and snack restaurant, Layered, which will offer an array of Paleo and vegan options like pizza, sushi, and of course fresh juice.
Something else that will set Whole Foods Williamsburg apart from the other locations? A restaurant-slash-tap room, N4, which will feature wines from Red Hook Winery and specialty items like fried matzo balls, pastrami hash and egg, and portobello pastrami.
All of this is almost enough to make you forget the primary reason it was built in the first place: for food shopping. As with the other locations, WF Williamsburg will sell products from local businesses, such as Four & Twenty Blackbirds‘ ready-to-make pie crust, corn tortillas freshly made daily at Tacombi Flatiron, and milled flours from Brooklyn Bread Lab and Maine Grains.
To cut down on food waste, the produce section will also sell “ugly greens,” part of the store’s new Imperfect Produce program, giving customers the chance to buy “cosmetically challenged” fruits and veggies at a discounted price. The initiative is being led by Gotham Greens, whose vegan pesto will also be sold in the store.
If you want to brave the crowds on the July 26 opening day (doors open at 9 a.m.), your efforts will be rewarded. The first 250 shoppers will get a specially designed tote by fashion designer Audrey Louise Reynolds, who will be launching her line of sustainable dyes, ALR Dyes, in the Whole Body department.
Whole Foods Williamsburg opens July 26 at 9 a.m., 238 Bedford Ave., Brooklyn, NY, 11249. Check the location’s Facebook page for more info.
How does this compare to Whole Food’s first-ever 365 store? Get the lowdown here. And if food shopping is so not your thing, here are 10 healthy meal services that deliver the goods straight to your door.