Between staying hydrated with coconut water (which you can now get for 99 cents), every Starbucks being outfitted with coconut milk (it’s just so good in that #purpledrink), and coconut milk being used to make pint after pint of vegan ice cream, it’s finally happening: the Caribbean is running out of coconuts.
Bloomberg reports that the demand has reached an all-time high, but storms, droughts, and insects have completely wiped out entire coconut farms. Today there are17 percent fewer plantations than there were in 1994, and at this pace the Caribbean could run out of coconuts, says Compton Paul, a regional coconut program coordinator at the Caribbean Agricultural Research and Development Institute.
Freaking out? At least you didn’t sink serious cash into the tropical fruit like Madonna and Rihanna, who both have a stake in Vita Coco (in Madonna’s case, it’s a $1.5 million investment). So, are we all doomed? Not totally. Farmers are doing what they can (namely, planting more coconuts), and so far prices have remained stable. But if you’re suddenly dropping $10 for a pint of Coconut Bliss, you’ll know there’s a (bigger) problem.